There are 3 basic steps in being persuasive and to build that into your sales copy.
Persuasion in marketing involves the ability not just to influence people's actions, but their attitude as well.
Understand your market and create a message that is about your market.
Get a clear, realistic view of the market players and their strategies, and their likely reactions to the new product. Some managers tend to think that they know the market inside out. But they often fail to imagine what a competitor might do.
Get your timing right - the market may not be ready for a new product, or consumers may have already rejected it.
Understand the needs of the target consumers: This is vital for new product development. If the needs are not met, the product will fail. In some cases, needs can be created. Understand the consumer’s perception of the product
Understand the psychological needs of the consumer: what is the consumer’s motivation for buying the product?
Understand the social and cultural factors: the product and its marketing must fit in with the culture and social norms of the target consumer. For example, in the UK, people will not buy a product that is considered to be ‘low class’. A cola drink may be considered to be ‘low class’ if it is perceived to be sweet.
Your competitor’s product is a great source of information, because it can be used as a guide to show the public what the company is trying to do. It could be as simple as showing a competitor’s product as a reference to the audience, but the reference should be positive. For example, Apple could show a competitor’s product as a reference to what it’s trying to do with its iPhone.
Communicate with clarity the benefits of taking the recommended actions.
Marketing is all about communicating with your customers, if you keep communicating with your customers, you will keep getting leads. It’s as simple as that.
Effective Communication is supplementary to marketing. It makes marketing campaign memorable and develops an emotional link between the marketer and target audience. When a piece of communication is to the point, relevant, worthwhile, and compelling, it moves audience — prospect — to consumer.
You must put the value of your product offers front and centre in every external bit of communication. A company that excels at value communications articulates its products’ benefits in meaningful terms to customers. This is not about describing product features. A feature belongs to the product; a benefit belongs to the customer. Value is a measure of the benefit to the customer. Communicate benefits, not features.
Be focused on asking for one action in your request.
The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market.
Once you have created and implemented your strategy, monitor its effectiveness and make any adjustments required to maintain its success.
As a savvy digital marketer, your goal is to increase sales, drive downloads, encourage sign-ups, and build an email list of happy, grateful subscribers.
A brilliant and simple tool that gets you to these goals is the overlooked Call To Action (CTA) button
The call to action is the most important element of your ads. It should be clear, concise, and compelling. All of these are necessary to ensure your ads are clicked. Keep it short. Always use the same call to action for all your ads. This keeps things consistent and will help with ad fatigue. Don’t use “learn more” or “click here” as your call to action. These are not clear, concise, or compelling. Try “learn how to make money” or “get my free report” instead. Write your call to action as if you are telling someone about the product or service you are offering. Be careful using an extension that takes the user to a landing page that is full of text. This can be overwhelming to the user. Always try to use a landing page that has a clear call to action.
Here are some examples of good calls to action:
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